Pocket Vet

Pocket Vet

Pocket Vet

PocketVet is a case study that addresses the need for comprehensive pet health management. While vet telehealth chats for emergencies exist, we found a gap in apps for tracking routine aspects like vaccinations and medications.

PocketVet is a case study that addresses the need for comprehensive pet health management. While vet telehealth chats for emergencies exist, we found a gap in apps for tracking routine aspects like vaccinations and medications.

PocketVet is a case study that addresses the need for comprehensive pet health management. While vet telehealth chats for emergencies exist, we found a gap in apps for tracking routine aspects like vaccinations and medications.

Retro Arcade Game Room 3D Design
Retro Arcade Game Room 3D Design
Retro Arcade Game Room 3D Design

Role

Role

Role

Visual Designer | UX Research

Team

Team

Team

Beatriz Barillas Gabi Cardoso Samina Hoshyar Damian Salonick

Year

Year

Year

2021

Brief

Brief

Brief

PocketVet is a mobile app idea that was created after our team realized as busy pet parents that there is a lot of worries when it comes to our pet's health. We noticed there's a market for vet telehealth chats for emergencies but no apps that help keep track of the little stuff such as vaccination, medication, etc.

PocketVet is a mobile app idea that was created after our team realized as busy pet parents that there is a lot of worries when it comes to our pet's health. We noticed there's a market for vet telehealth chats for emergencies but no apps that help keep track of the little stuff such as vaccination, medication, etc.

PocketVet is a mobile app idea that was created after our team realized as busy pet parents that there is a lot of worries when it comes to our pet's health. We noticed there's a market for vet telehealth chats for emergencies but no apps that help keep track of the little stuff such as vaccination, medication, etc.

Problem

Problem

Problem

How might we make PocketVet so that pet owners can keep track of their pet’s medical needs, get recommendations on pet-specific wellness, and more easily and affordably connect with their vet providers?

How might we make PocketVet so that pet owners can keep track of their pet’s medical needs, get recommendations on pet-specific wellness, and more easily and affordably connect with their vet providers?

How might we make PocketVet so that pet owners can keep track of their pet’s medical needs, get recommendations on pet-specific wellness, and more easily and affordably connect with their vet providers?

Solution

Solution

Solution

Our team determined the features we wanted to focus on: Reminders, TeleHealth (chat,video with a veternarian), Pet Profile with Medical Record.

Our team determined the features we wanted to focus on: Reminders, TeleHealth (chat,video with a veternarian), Pet Profile with Medical Record.

Our team determined the features we wanted to focus on: Reminders, TeleHealth (chat,video with a veternarian), Pet Profile with Medical Record.

Analysis & Ideation

Analysis & Ideation

Analysis & Ideation

Pet owners have a lot on their plate as a result of a busy life, forget to check their animals' vaccinations, vet appointments, or even scheduled medications — turning slip-ups into expensive visits to the vet.

Pet owners have a lot on their plate as a result of a busy life, forget to check their animals' vaccinations, vet appointments, or even scheduled medications — turning slip-ups into expensive visits to the vet.

Pet owners have a lot on their plate as a result of a busy life, forget to check their animals' vaccinations, vet appointments, or even scheduled medications — turning slip-ups into expensive visits to the vet.

Concept Development

Concept Development

Concept Development

By creating a prioritization matrix the team determined the big features that needed to be focused on (Reminders, TeleHealth {chat/video w/ Vet}, Pet Profile with Medical Record). After a team analysis, the developement of the prototype proceeded forward.

By creating a prioritization matrix the team determined the big features that needed to be focused on (Reminders, TeleHealth {chat/video w/ Vet}, Pet Profile with Medical Record). After a team analysis, the developement of the prototype proceeded forward.

By creating a prioritization matrix the team determined the big features that needed to be focused on (Reminders, TeleHealth {chat/video w/ Vet}, Pet Profile with Medical Record). After a team analysis, the developement of the prototype proceeded forward.

Design

Design

Design

PocketVet needed to convey a feeling of warmth while also letting the user know how professional and reliable the app would be. Blue was chosen as the primary color as it is usually associated with trusting medical business. A salmon-like color was chosen as a good contrast color to convey feelings of warmth, love and fun.

PocketVet needed to convey a feeling of warmth while also letting the user know how professional and reliable the app would be. Blue was chosen as the primary color as it is usually associated with trusting medical business. A salmon-like color was chosen as a good contrast color to convey feelings of warmth, love and fun.

PocketVet needed to convey a feeling of warmth while also letting the user know how professional and reliable the app would be. Blue was chosen as the primary color as it is usually associated with trusting medical business. A salmon-like color was chosen as a good contrast color to convey feelings of warmth, love and fun.

Final Design/Prototype

Final Design/Prototype

Final Design/Prototype

Based on users' feedback, and after creating tons of iterations, this was the final product.

Based on users' feedback, and after creating tons of iterations, this was the final product.

Based on users' feedback, and after creating tons of iterations, this was the final product.

Reflection

Reflection

Reflection

The testing feedback was very positive and we felt quite proud of what we made together! Ideally we would love to add the following features if our team had more time: Add user flow and content for Pet Tips feature Breed-specific information/guidance Identify a subscription/payment model for accessing video sessions Partner with vet clinics and incorporate scheduling with primary care vets Create an integration with Chewy or Amazon to purchase pet supplies

The testing feedback was very positive and we felt quite proud of what we made together! Ideally we would love to add the following features if our team had more time: Add user flow and content for Pet Tips feature Breed-specific information/guidance Identify a subscription/payment model for accessing video sessions Partner with vet clinics and incorporate scheduling with primary care vets Create an integration with Chewy or Amazon to purchase pet supplies

The testing feedback was very positive and we felt quite proud of what we made together! Ideally we would love to add the following features if our team had more time: Add user flow and content for Pet Tips feature Breed-specific information/guidance Identify a subscription/payment model for accessing video sessions Partner with vet clinics and incorporate scheduling with primary care vets Create an integration with Chewy or Amazon to purchase pet supplies